All of our profits are either distributed back to our farmer-owners or reinvested into our business, and Tillamook also generously donates to our communities. It’s important to remember that our business decisions don’t just impact the company, they impact our communities and the group of farming families who own our co-op and depend on its growth and success. This carton size reduction allows us to deliver you the same high-quality Tillamook® Ice Cream you love at an approachable price. Because of these learnings, we decided the option that would be least disruptive to our fans was to reduce our carton size and maintain the unit price. From that research we learned that consumers’ top two ice cream priorities are brand and price.

To weigh our options, we conducted consumer research to understand what our fans care most about when it comes to their ice cream. Please know we did not make the decision to change our carton size lightly. It was a difficult decision to make but we decided to choose the latter so that the affordable cost per carton of ice cream did not change for our fans. In order to be profitable and support our farmer owners, we had two choices: increase the unit price per carton or reduce the carton size from 56oz to 48oz and keep the price the same. The cost of cleaner ingredients we have chosen to use to improve many of our ice cream recipes, and our locally sourced berries, like strawberries from Oregon among others, have increased quite significantly. In recent years, the high-quality Tillamook® Ice Cream you know and love has simply become more expensive to make. Tillamook® Ice Cream is still, and will always be, made with high quality ingredients, more cream and less air than the industry standard for ice cream, with no artificial flavors or sweeteners, no synthetic colors, and no high fructose corn syrup.

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